It’s been a whirl wind of our first year, I remember like it was yesterday I asked mum “shall we make a few bags and see if we can sell a few?”, but then again it does seem like a lifetime ago! Over the past 20 years I have worked on so many amazing global brands launching new products but always looking forward but we never had time to look back at what we had delivered. I always use to say to my teams its so important to look backwards to see what you have learnt and what you could...
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Setting up a new business can be daunting and all of the stats you hear is that “40% of businesses fail in the first 5 years” but Annie with Alex will be different! The reason for the positivity is all about the preparation, understanding where your product fits and which customer you are targeting. Back in September 2017 we decided to give Annie with Alex “a bit of a go!” Friends and family were so supportive they said “this is perfect time you can hit the Christmas sales period, it’s a key selling time” and a few independent retailer friends...
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