About Us

We are a Mother and Daughter collaboration with a long history of luxury bag making. Continuing this legacy makes this even more important to us.

Annie with Alex History

The story starts with Annie’s Dad Syd, who was a Merchant Naval Officer on the Queen Mary. Syd's creative passion for designing and developing practical items included: building his own yacht in the back garden, an art studio made out of old wood, creating amazing oil paintings or makings bags out of redundant sails, he was always busy.

Syd, a loving Father to Annie and Grampa to Alex.

Syd, a loving Father to Annie and Grampa to Alex.

Our history starts here with Syd's sail boat bag.

The Annie with Alex journey officially began in 2017, when we took the decision to share our bags wider than friends and family.

Our first collection was inspired by one particular accessory, which has been a core staple in Alex’s family for many years. This draw string bag was designed, created, and made by Annie for her granddaughter, Isabelle. Like most families we have many bags of children’s “tat” around the house which keeps her busy when out and about, however when we are running out of the door we can never find a bag containing all of the core essentials to keep little ones busy AND which either parent is happy to carry (think bright pink!). With this in mind we designed the “The Pub Bag”.

Bags have been part of our lives for many years and we hope that you enjoy our portfolio.